A new website for an eco-labelled cleaning company in Stockholm

Miljöpalatset has been cleaning in Stockholm since 1998. The company is authorised, certified for quality and environment, has collective agreements and its own trainer for the staff. The old website from 2018 showed a little of all that – and said almost nothing about why a business should choose them.

Cleaning for businesses isn't sold on price in an online shop, but after a site visit and a quote. Someone looking for a cleaning company therefore compares something else: can we trust them? The website had to show certificates, agreements, insurance and permanent cleaners so clearly that asking for a quote feels like the obvious next step.

We let the name lead the design: a deep forest green, light mint and a cream background, with headings in a classic serif that echoes the logo.

• Trust right under the headline: 28 years in the business, more than 200 employees, ISO 9001 and 14001 and authorisation
• Four simple steps: you get in touch, a free site visit, a cleaning plan and a fixed price – then we start
• A page for every service, so businesses find the right one when they search for office or stairwell cleaning in Stockholm
• A page about the environmental work, because it is at the heart of the name
• The quote form always close, in the menu and on every service page