A website where the face is the menu – for a skin clinic in Uppsala

Lovisa Nordlinder has worked as a registered nurse since 2006 and offers botox, fillers, Profhilo, skin boosters and skin treatments in Uppsala. Her clients book through Bokadirekt, where she is rated 4.9 out of 5. The old website was almost empty and said nothing about who she is.

Most visitors know what they want to improve – a frown line, thinner lips, tired skin – but not what the treatment is called. A long price list with names like Profhilo and PRX-T33 doesn't help them. At the same time, a clinic that does injections has to feel medical and safe, not like a beauty salon.

The home page asks “What would you like to improve?” and shows a portrait with eight points. Visitors tap the forehead, cheeks or lips and instantly see which treatment helps, what it costs and how long it takes – with a Book button right beside it.

• Dark plum and warm tones that feel calm and exclusive without turning clinically cold
• Trust next to booking: registration, certification from the Swedish Aesthetic Injection Council, a doctor and patient insurance
• Real reviews from Bokadirekt and Lovisa's own words about how she works
• Good to know before your visit: consultation, cancellation and age limits, so clients don't need to call and ask
• Booking stays on Bokadirekt, where the reviews already are