A logo, website, SEO and hosting for a driving school in Uppsala

E4 Trafikskola Uppsala helps people get their driving licence: from the mandatory supervisor course (handledarkurs) and the risk courses to driving lessons and intensive courses.

The school needed a complete online presence in one go: a logo, a website, a place to host it — and a way to be found on Google by people looking for a driving school in Uppsala.

Learner drivers compare schools on courses and prices, so the site had to answer those questions quickly — and make it easy to book.

We designed the website around the questions students actually ask:

• Every course has its own page: handledarkurs, Riskettan, Risktvåan (halkbana), driving lessons, intensive courses and theory
• Clear course cards with the price and the current discount
• A prices and packages page that compares lesson packages and intensive courses side by side
• Booking everywhere: a "Boka nu" button in the menu, the phone number at the top and a contact chat on every page
• Student reviews to build trust before the first lesson
• Built to be found: search engine optimisation, with every course on its own page and its own title, so each course can show up when people search for it in Uppsala

In 2026 we gave the website a new design, built around something every learner driver will soon know by heart: Swedish road signs.

• Blue direction signs for prices, green E-road shields – like the E4 – for the steps towards a licence, and blue information signs for important notes
• Black asphalt with a dashed centre line in the dark sections
• Only the logo's blue and green as accent colours, and a typeface rooted in road-sign lettering
• Uppsala's skyline in the footer – the cathedral, the castle and Gunillaklockan – our own drawing
• Reviews from real students on the home page, prices and every course page