How much does a website cost for a small business in Sweden? (2026 prices)
Small business website prices in Sweden: what affects the cost, custom design versus templates, ongoing costs and our Black Friday prices – from SEK 8,999.
“How much does a website cost?” is one of the most common questions we get. And the answer many agencies give – “it depends” – is true, but not very helpful. So here we go through what actually affects the price, which costs come after launch and what our own packages cost.
The short answer
This is what a website costs with us – with Black Friday prices until 31 December 2026:
| Website | Good for | Price with us |
|---|---|---|
| Basic website | Small businesses that want to get started fast | |
| Complete website | Businesses that need several pages and two languages | |
| Pro website | Larger companies with more content and features | |
| Online store | Businesses that want to sell online | from SEK 10,000 |
The prices are approximate. The final price depends on what your project needs, and you always get a clear quote before we start. See all packages for websites and online stores.
What affects the price?
Number of pages
A website with a home page and a contact page is quicker to build than one with ten service pages, a blog and case studies. The more pages, the more design, copy and structure.
Template or custom design
A ready-made template is quick, but often looks like many others. A custom design starts from your brand and your customers – and makes you stand out. It takes more time, but that is also where you get the most impact.
Custom web development – features built just for you, such as a booking flow, a customer login or a connection to your own systems – costs more than a design on its own, because it is development work. Ask for those parts to be priced separately in the quote, so you can see what each one costs and decide what can wait.
Features
Booking, payments, forms, logins, multiple languages or connections to other systems take more work than a simple information site. Think about what the website really has to do from day one – and what can wait.
Content: copy and images
If you already have finished copy and good images, things move faster. If the copy needs to be written or the images produced, we add that to the quote. Good content is often what makes the biggest difference, for both customers and Google.
SEO from the start
A website nobody can find is expensive, however good it looks. Basic SEO – clear structure, speed, headings and descriptions – is included in all our packages except the Basic website and the Basic store. If you want to be even more visible, read about SEO & GEO.
Ongoing costs to expect
Besides the website itself, there are a few costs that come every year:
- Domain – the address, for example yourcompany.se
- Hosting – the server where the website lives
- Maintenance and updates – small changes, new images, security
All our packages include free hosting and a free domain for the first year, and support after launch – from 30 to 180 days depending on the package.
Agency, freelancer or do it yourself?
- Doing it yourself with a website builder costs the least money, but it costs time – and the result often looks like a template.
- A freelancer can be a good choice for smaller projects, but you often need to find someone else for the logo, copy or SEO.
- A design agency takes a holistic approach: design, website, brand and visibility fit together and look like the same company everywhere.
There is no single right answer for everyone. What matters is choosing what suits your budget, your time and your goals.
What is the difference when you build your website with us?
Many websites look good but don't help visitors do what they came for: find the right service, understand the price and book. That is where we are strong. We are designers with long experience in UX and UI – how people think, search and click on a website – and we design every page just as carefully for mobile as for desktop, not a desktop page that simply stacks on a phone.
Every website we make gets at least one clever idea that helps that business's customers. Two examples from websites we have designed recently:
Medicinsk Hudvård och Estetik in Uppsala. Instead of a long list of treatments, the home page asks “What would you like to improve?”. Visitors tap the area of the face they are thinking about and instantly see which treatment helps, what it costs and how long it takes.
Aesthetic Art Clinic in Uppsala. The clinic offers more than 330 treatments. Right in the first view, visitors can pick a treatment from a fan of buttons – fillers, laser, acne and scars and more – and further down everything is grouped into four clear categories. We also placed what builds trust – IVO registration, patient insurance and a 4.8 rating from more than 700 customers – exactly where people decide to book.
That difference – not more effects – is what turns visitors into customers.
How to get the most for your money
- Start with the goal. Should the website bring more calls, bookings or sales? That decides what matters most.
- Prioritise. Launch the most important things first and build on them over time.
- Invest in the content. Clear copy and real photos sell more than effects.
- Ask what is included. Domain, hosting, support and changes – get everything in writing in the quote.
Want to know what your website would cost?
Tell us briefly about your business and what you need, and you will get a clear price proposal. Book a free meeting – we will get back to you within two working days.
Frequently asked questions
How long does it take to build a website?
We deliver a simple website (Basic website) within 5–7 days once the copy and images are ready. Larger websites take longer – you get a timeline in the quote.
What do I need to have ready before we start?
It helps if you have a logo, a few lines about your services, photos and an idea of which pages you want. If something is missing, we help you put it together.
